The Row Black Bag Edit The Row Half Moon Bag

The Row Bags Decoded: A Complete Guide to the Collection

Look at almost any designer handbag and it broadcasts its maker before you have finished looking. The Row does the opposite, and that lone decision accounts for nearly all of how its leather goods are drawn up, priced and resold. Mary-Kate and Ashley Olsen started the brand in 2006, lifting the name from Savile Row in London, the street that gave tailoring its vocabulary of restraint. The company is headquartered in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Own-name boutiques are found in Los Angeles, New York, London, Paris and Amagansett, while the rest travels through the brand’s own webstore and a tight list of stockists. Read this as a row bags overview, covering the families that count, the specifications that divide them and what each one is priced at. Since the brand issues no official list of prices, each figure below should be read as a market price observed in 2026 rather than an official price.

How to Recognise a The Row Bag When Nothing Is Branded

There is no exterior logo plaque and no monogram anywhere in the line, so identification comes down to silhouette, proportion and construction instead. One small, discreet exterior stamp sits low on the side, shaped to blend into the leather rather than interrupt it, and a second stamp sits inside. Because the hardware is palladium-plated and finished matte or brushed, it absorbs light rather than catching every lamp in the room. Interiors are treated as materials in their own right: nappa, lambskin, calfskin and cotton herringbone appear where most houses would print a logo jacquard. The rule that governs the tailoring, where a garment is judged by its line rather than its label, applies to the bags without dilution. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages state Made in Italy.

• Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
• Fittings are palladium-plated and matte or brushed, never high-polish gold tone
• Lining materials run row crossbody to nappa, lambskin, calfskin or cotton herringbone
• One small exterior stamp low on the side, plus a crisp interior stamp

The Margaux Family, and Why It Is So Hard to Shop

The Margaux is the shape most buyers think of first, and at the moment it is the most muddled corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 combines 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. The Soft Margaux 12 repeats that construction at $4,350, measures 12 x 9 x 7.5 inches, and adds a zip pocket. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. Selfridges carries a Margaux 17 in leather and canvas, and a Soft Margaux 15 is also around, though neither carries a retail price that can be relied on. The verified part is that the original was pulled from third-party retailers during 2025 and that the brand’s own site now shows the Soft and Shoulder versions instead; discontinuation itself has been widely reported but never officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags Compared

The Park family is the workhorse of the line and the most common first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, with the spread inside each size tracking material and finish rather than capacity. Elsewhere in the family, the Park Tote is $1,450 to $1,620 in Small and Medium, the Park Tote Three $1,750 to $2,400 and the XL Park Tote $2,490. Further up the line, a The Row tote bag gets expensive fast: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Suede bites hardest among the top handles, because India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 reads $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho occupies the value end at $1,420. Starting at Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles climb through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, covering just as much ground as the totes.

Small Bags, Clutches and the Entry Tier

Cheaper row handbags are not stripped-down versions of the costly ones; instead, they are smaller problems solved with the same care. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. The Bourse Clutch at $1,590 shows how much construction goes into the cheaper end, with a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Below it fall the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Going the other way, the Terrasse To-Go is $1,950, the Dalia Baguette $2,700 and the Peggy Clutch $2,900.

Price Bands at a Glance

The collection breaks into three bands that are accurate enough to shop by, and they apply across every category. The entry band runs roughly $590 to $1,500, and this is where most buyers meet the brand. The middle band, roughly $1,550 to $3,500, absorbs the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. Across all three bands, a single rule applies: suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.

Archive Models That Survive Only on the Secondary Market

You understand the secondary market differently once you can identify the bags no longer sold new, and a large part of the label’s reputation belongs to them. The most recognisable is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three follows, with a padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. At approximately 9 x 12.5 x 5.25 inches, the Camden brings together grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 are also around, but none has a reliably documented retail figure.

Holding Value, Authentication and Care

The resale picture is stronger than most, and it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. At model level the figures climb higher, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. The strength is concentrated in black and neutral calfskin in the signature shapes; canvas, nylon, sisal and seasonal-colour pieces reliably discount. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Let the material decide, because no brand-issued care protocol exists: soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.